Here for Portland
It was 2020, and local businesses were seriously struggling. When the Portland Business Alliance asked for help, we quickly fired up the “bat signal,” asking the city’s most recognized celebrities to join us in rallying the community’s support. And boy, were they here for it.
Episodic Video, OOH, paid social, guerrilla marketing, branded merch
Local retail online orders increased by double digits during the pandemic
Co-creative director, writer
Influencer content, directed by James Westby, featuring Aminé, Cheryl Strayed, John Cameron Mitchell, Becky Sauerbrunn, Diego Valeri, Peter Cho, Damon Stoudamire, Portugal. The Man, Bill Oakley, Emma McIlroy, Loretta Guzman, Eden Dawn, Komi Jean Pierre Nugloze, Dave Depper, Andre Meunier, David F. Walker, Monica Hasek, Chelsea Cain, Menbe Egugu & Ytbarek, Jaime Soltero Jr, Emily Katz, Logan Lynn, Ndamukong Suh
Campain identity
Out-of-home, retail, sponsorships