Art Imitates Life
We met three amazing artists in their hometowns and filmed them doing what they love most: making art and spending time outdoors. Then we brought their art to life on film and on Hydro Flask bottles that were sold online. These limited-edition beauties disappeared faster than a film crew after a 5-degree shoot day in Crested Butte, Colorado. True story. The toes have lore.
Streaming video, paid social, e-commerce
Products sold out within a week; Hannah Eddy bottles sold out on the first day.
Campaign concept, co-creative direction, writing, film co-director
Video content
Paid and organic social, e-commerce