Let’s Go
There is a cultish love for Hydro Flask, but most fans viewed it as a lifestyle brand. When Yeti began stealing market share, we sent the brand out to play by creating content that made the outdoors more accessible to everyone. Together, we created 70+ branded films over three years, punching way above Hydro Flask’s budget compared to the Yeti juggernaut.
Brand preference and purchase intent increased 2x campaign goal
Streaming video, promoted native content, broadcast, web, paid, and organic social, influencer partnerships
Campaign concept, creative director, writer
Brand anthem promoted content, compiled from all films :90, :30, :15
“How We Go” brand ambassador content
“Gift of Go” holiday campaign
New Product Launch: Hydration Backpacks
Hydro Flask / Parks For All grantee profile