writer, creative director
Refill for Good
 Sustainability is a rallying cry at Hydro Flask. We created this multi-channel campaign to raise awareness of the company’s environmental initiatives, reduce single-use plastic, and showcase the breadth of Hydro Flask’s product line.  Who says writers can’t multitask? 

 Streaming video, paid social  
 Campaign concept, creative direction, copywriting

Paid and organic social videos