The Animals Can’t Donations to Portland’s beloved non-profit animal organization were down. We called in some extra cute and furry marketers to ask the city’s animal lovers for money. Shameless? Yes. Effective? Also yes.
Urban outdoor, MAX transit, paid social, pre-roll streaming, print, direct mail 8 million impressions; record-breaking donations; doubled December donations from the previous year Concept, creative direction, writing
Digital banners Streaming video pre-roll :30 & :15s Social, billboards, transit