Nourish Every Body
Pacific Foods was one of the first brands to champion organic ingredients, sustainability, and local sourcing. Above all, they crafted food for optimal nutrition. Over 10+ years, we helped shape their brand voice and platform. As primary writer, I crafted weekly social content, authored their food blog, created original and adapted recipes, and styled much of the food. We helped grow the Portland company into a $700 M global brand.
Paid social and organic social, print, streaming video, display banners, e-commerce
Increased brand preference by 500% and raised purchase intent 60% over ten years
Co-creative director, writer, brand food blogger, content creator, food styling, recipe development
Organic & paid social, Pinterest, e-commerce
Streaming Video: Values & Usage Focus
OOHPrint
Web