Peet’s / Always Justified
Most coffee drinks are total sugar bombs. But Peet’s crafted their new Iced Espresso to be less sweet and more coffee-forward. We hired comedian Iliza Shlesinger, gave her four scenarios to riff on, and created this multi-tiered campaign to pitch Peet’s Iced Espresso as the perfect reward for every adulting success. Don’t worry, kids. Everybody gets a trophy here.
Streaming video, paid social, pre-roll streaming
Exceeded all impression and awareness benchmarks
Concept, co-creative direction, co-writing
Influencer content featuring Iliza Schlesinger
Streaming pre-roll video
Rich media banners