A Real Taste of Washington
Local is big in Washington, but Washingtonians knew little about the state’s dairy offerings. We tapped Los Angeles-based celebrity chef and influencer Noah Galuten to talk with Washington’s nationally recognized chefs about the local dairy they use in their iconic restaurants. Turns out, when James Beard award-winning chefs brag about their favorite dairy, Washingtonians just eat it up.
Streaming video, native content, paid digital, paid and organic social, influencer network
Brand Awareness up 13.4%; Favorability up 11.3%
Campaign concept, creative director, writer, influencer liaison
Episodic Video, Awareness (year 1)
Episodic Video, Product Usage (year 2)
Paid & organic social, video streaming
Paid social: Meta, Snapchat, Pinterest
Seasonal Banners
Web