writer, creative director
Wigwam Socks / Good & Strong, Nice & Comfy
 Wigwam is a 120-year-old sock brand. All but a few die-hard fans knew this Sheboygan company was still knitting socks. We dug into their good ol’ hardworking Wisconsin roots (along with a few dozen cheese curds) to give the brand a modern, Midwestern glow up.  

 Brand redesign, 90-Product Retail Catalog, Paid Media, Trade, B2B, Promotional E-commerce, Anniversary Organic Social
 Campaign concept, creative direction, copywriting

New brand positioning & identity

Paid and organic social video

E-commerce  
Trade point-of-sale

Trade catalog